This week: Looking at the differences between content strategy and content marketing, optimise your social media and a brand new series (possibly) of Game of Thrones…
Continue reading
Tag Archives: Kristina Halvorson
Best content strategy links of the week, October 4th
Each week I curate a list of content strategy links I've discovered online with topics ranging from planning and governance to ux, mobile, seo and search. Hope you enjoy them!Jeffrey Zeldman explains why you should use words and stories to frame an experience
A poignant reminder of the power of micro copy on your site – you can’t write good copy without knowing the context in which the words are going to appear. As Zeldman says: “Design for the words and write for the design.”
Great content marketing from five of Britain’s coolest brands
Always useful to see who reached the top 20 in this list, and to see how they present themselves online.
Managing a Marketing Strategy Change: 5 Ways to Get Buy-in for Content
We’ve all been there – a useful reminder that we all need, as Kristina Halverson wrote, a ‘strategy for our content strategy.’
Continue reading
Best content strategy links of the week: Friday, September 13
Each week I curate a list of content strategy links I've discovered online with topics ranging from planning and governance to ux, mobile, seo and search. Hope you enjoy them!This week’s been entirely dominated by two major content events – The Content Strategy Forum in Helsinki and Content Marketing World in the states. There’s been a lot of insights shared at those events which I’ll cover more extensively in another post when the dust settles, for now here are my top picks of the week.
Continue reading