Here’s a selection of my best content strategy reads over the last week. Enjoy!
Announcing Keyword Explorer: Moz’s New Keyword Research Tool
Interesting new tool from Moz.com. I’m not entirely sure if this does anything over and above a basic understanding of Google’s Keyword Planner but it’s a nice introduction to keyword research if you’ve never done this before.
One month in: Four things The New York Times has learned using Facebook Live
I thought this was a fantastic insight into what NYT has been doing with Facebook Live. P.S, here’s what we’ve been up to on LBC and We The Unicorns…
Internet Video Views Is A 100 Percent Bullshit Metric
The validity of Facebook’s success metric is up for debate again this week. A useful reminder I think, of what makes true video engagement – otherwise we’re all going to end up exploding watermelons.
Former Facebook Workers: We Routinely Suppressed Conservative News
I‘m sure you all read this story which resulted in Facebook publishing their editorial guidelines for their Trending module. As someone who has advised on editorial Code of Conducts in the past, I’ve found the whole issue fascinating. It looks like Facebook is recognising the need for more publisher transparency – although I’m sure it would deny it was a publisher.
3 charts that show the very different news audiences for mobile web and apps
Read this to understand the different kind of engagement across mobile web and app.
And lastly, thanks to Classic FM for unearthing this video of Prince this week. I’ve had the tune in my head all week…