So there you have it, a brief skim through some of the charity content strategy articles I found over the past few weeks. Let me know if you have other resources you’d like to share in the comments below!
Here’s a selection of my best content strategy reads over the last week. Enjoy!
Announcing Keyword Explorer: Moz’s New Keyword Research Tool
Interesting new tool from Moz.com. I’m not entirely sure if this does anything over and above a basic understanding of Google’s Keyword Planner but it’s a nice introduction to keyword research if you’ve never done this before.
One month in: Four things The New York Times has learned using Facebook Live
I thought this was a fantastic insight into what NYT has been doing with Facebook Live. P.S, here’s what we’ve been up to on LBC and We The Unicorns…
Internet Video Views Is A 100 Percent Bullshit Metric
The validity of Facebook’s success metric is up for debate again this week. A useful reminder I think, of what makes true video engagement – otherwise we’re all going to end up exploding watermelons.
Former Facebook Workers: We Routinely Suppressed Conservative News
I‘m sure you all read this story which resulted in Facebook publishing their editorial guidelines for their Trending module. As someone who has advised on editorial Code of Conducts in the past, I’ve found the whole issue fascinating. It looks like Facebook is recognising the need for more publisher transparency – although I’m sure it would deny it was a publisher.
3 charts that show the very different news audiences for mobile web and apps
Read this to understand the different kind of engagement across mobile web and app.
And lastly, thanks to Classic FM for unearthing this video of Prince this week. I’ve had the tune in my head all week…
Hi Gang! I’ve just spent a delightful couple of weeks restoring my blog after meddling with the database too often. Lesson learnt. Moving forward I’ll aim to curate a list of my most interesting content strategy reads this week.
Your Media Business Will Not Be Saved: Joshua Topolsky
Interesting to see how the industry is now revisiting the monetisation vs quality debate…
“So over time, we built up scale in digital to replace user value. We thought we could solve with numbers (the new, seemingly infinite numbers the internet and social media provides) what we couldn’t solve with attention. And with every new set of eyeballs (or clicks, or views) we added, we diminished the merit of what we made. And advertisers asked for more, because those eyes were worth less. And we made more. And it was less valuable.”
Things I learned working on Serial: Kristen Taylor
Some interesting tips here for how to social your audio and engage your community between episodes. And if you haven’t read about that NPR audio experiment here you are.
What Networks Does BuzzFeed Actually Use? Zack Liscio
Nice infographic here of the Buzzed distribution strategy. Now presented in a million strategy presentations around the world.
2016 guide to free online SEO training courses
I thought this was a really good resource for journalists. From beginner to intermediate level.
Although I do have to admit that my most interesting read has been this bad boy. Probably the best sci-fi book I’ve ever read.