Tag Archives: GDS

Content Strategy Links of the Week, Oct 24th

The time has cometh. Here’s another roundup of my favourite links from the week covering digital strategy, social media and radio. Enjoy!

18 companies with brilliant digital strategies
Nice overview here by Ben Davis. I’m particularly intrigued by ASOS placing their editorial content (i.e. non commercial content) on their homepage and still driving sales. Obviously, they are still promoting their top offers but they’ve recognised that the homepage can be used more for inspiration and reinforcing key brand messages. Their SEO, CRM activity and search function can do the work of driving ££££.

Obviously, I don’t think I need to mention the GDS but if you haven’t read their service design manifesto you can do so here.

And finally, as a former member of the Lego Club back in the 80s (I got my bronze, silver and gold badges back in the day don’t you know…) I’m a sucker for anything about those plastic bricks. Here’s an interview with their Head of Social Media.

What 12-Year-Olds Do On Social Media – Consumer Reports News
Two things I learnt from this US report. One, don’t dismiss Instagram. Second is wrapped up in this line: “The general rule was that the girls used public settings on their fandom accounts, but strong privacy settings for their personal accounts.” That is very significant if you’re targeting a younger demographic.

Social Proof in the User Experience
I’m a big fan of these reports from Jacob Nielsen’s team and this one drives home the advantages of displaying social proof without smothering the user. Back to the old rule: Keep It Simple.

Bedtime stories: What Metro and BuzzFeed’s stats tell us about mobile readership
Loads of insight here from two well-known publishers. If you agree that ‘mobile is social’ then this quote from Martin Ashplant will particularly ring true:

“I think in terms of the type of content that works well – it’s the intrinsic link between social that works on mobile. We’re finding that so much social activity happens on mobile, well above what we’re seeing on desktop or tablet. It’s about producing something that works on social.”
 
Radio: It’s a love thing
Nice update from  over at Earshot Creative regarding the latest marketing campaign from the Commercial Radio Brand Committee in Australia. Perfectly summarised by a tweet I saw from Matt:

And lastly, we stumbled upon the video below this week and, as a result,  I’ve been listening to those old Metallica tracks all week. Dead jel. I’ve been trying to learn those riffs for years and I still haven’t cracked it. Oh well! 😉

 

Until next week!

Best content strategy links of the week: September 12, 2014

Greetings interweb people!

Like some beautiful burning phoenix rising from the flames I present to you my often-cited but never seen, content strategy links of the week. I’ve been a little preoccupied by a new job recently but no more excuses – let’s get this off the ground again. So here it is, in all it’s glory, repeated every Friday.

(I mean the blog series, not the actual same content.  That would be ridic.)

Next Radio 2014 Highlights
Obviously, I’m going to mention the UK radio industry event that was held in London on Monday first. I’ve written about it here but it’s worth flagging that the presenter videos from the event are now being posed on Next Radio website. Thanks to James Cridland and Matt Deegan for organising the event.

The container model and blended content – a new approach to how we present content on the Guardian
Interesting overview by Nick Haley on the content strategy decisions behind the new responsive Guardian website. Nice notion around ‘blended content’ and how they are using this new modular approach to inspire serendipity and increase dwell times. As Nick himself writes: Blended containers were a vehicle which exposed content to people they may not ordinarily encounter but is interesting to them. The containers both support existing patterns of behaviour and may spur on new patterns.”

Interestingly, when I visited the site it took me a while to realise I wasn’t actually on the Beta version. But then again, that might be me just being thick.

Vertical campfires: our user research walls
I loved this overview of the UX process at GDS from Kate Townsey. Check out the use case scenarios. Notice these are not fully-fleshed personas which have the tendency to drift off into fantasy – this is just enough detail to help the team focus on the user needs.  And notice it’s on a wall, not hidden away on someone’s laptop.

How we built the the new wired.co.uk homepage
Again another open, honest account of a responsive site launch – and I don’t just like this because of the cool parallax formatting (although the responsive ads absolutely rock). I particularly like the question posed by Pete Miller: “…what is the purpose of a website’s own content discovery experience when there are extremely popular purpose-built cross-site content discovery platforms – search engines, social media, content curation apps such as Zite or Flipboard”.

I don’t pretend to have the answer to this either, but worth pondering.

Does journalism still require impartiality?
Great article by Kellie Riordan on the importance of editorial curation to help users identify the best bits of info each day. This has to be balanced, of course, with the fact that people are now posting clips faster to social media than can be identified, verified and curated by journalists.

What has changed in the digital era is not so much the need for impartiality but the method to achieve it. New media prefer transparency and plurality to achieve impartiality, old media achieve it with objective methods. Let’s acknowledge that both methods can lead to quality journalism, or for that matter, to poor journalism.

But it’s also important to recognise what hasn’t changed. Audiences now have access to more information and a variety of different perspectives to form their own conclusions. Do audiences need a journalist to de-code the news or contextualise the facts anymore? I think they still do. This is what hasn’t changed. “

Does The Internet Still Need Comments? Yes, But A Different Kind
Interesting article on a the recent trend of bloggers and publishers removing comments from their articles. It also highlights how users are simply using the comments section to share the article on their friend’s Facebook pages and not commenting at all. In which case, should we really be calling these comments at all?

Responsive Web Design Podcast
No weekly content strategy roundup would be complete without mentioning Karen McGrane and Ethan Marcotte’s excellent weekly podcast on responsive design. They’ve interviewed some great companies (Capital One, Fidelity, Marriott and The Boston Globe) about their responsive design decisions and it’s compulsive listening. Highly recommended.

And finally, fans of this post will know that I have an eclectic taste in music. I found this the other day and I’m still trying to make sense of it. Good ol’ Brian…

See you next week!

My Highlights from the Next Radio 2014 conference

As always, this year’s Next Radio conference in London featured plenty of great speakers discussing the impact of digital on traditional radio business models and how they’ve used content to re-engage with their audience across multiple platforms.

Global Radio, NPR Radio, BBC, CBC Music – these were just some of the brands that presented, but the most significant was the inclusion of Tom Loosemore from the GDS who discussed how an effective content strategy is not just about delivering a better UX, it’s about changing the organisation. But more on that later.

Kicking off proceedings, James Rea from LBC talked about the impact of going national earlier this year and how they’ve repositioned our journalists across the UK to deliver the biggest breaking news first. Although he spoke about the importance of the presenters who help shape the personality of the brand, he emphasised that the whole radio proposition  starts with the audience. Without callers phoning in and trusting the brand to express their ‘live, immediate, moments of personal relegation’ (to quote James O’Brien) the station wouldn’t have any ‘hit records’. For LBC, the focus on the audience is an absolute prerequisite for a successful talk radio show.

Mike Hill from UK Radio Player argued that the industry will face real problems if it continues to release complicated devices with confusing interfaces. “Radio should be Simple”, he said. Simple tasks like tuning should not be difficult. It’s a problem that has to be nailed soon particularly with the release of new connected in-car audio systems. If we don’t make UX intuitive then we’ll all lose out. Mike also teased a new hybrid digital adaptor that will hit the market soon.

Another highlight included Anya Grundmann from NPR Music who showed how their digital presence now exceeds that of their traditional radio reach. The NPR’s content strategy has already been well documented but I was particularly interested in their Tiny Desk series which demonstrated how a simple live artist performance can be extended across digital.

Here’s a personal favourite of mine featuring John Grant:

Our very own Charles Ubaghs (Head of Social Media, Global) took us through the hugely successful social media strategy on Classic FM.  “Treat Social as a distinct editorial channel” he said and took us through several examples where the brand has bridged the gap between what many people may consider a niche topic, and what people want to read in their social media streams.

Finally, hats off to Tom Loosemore from GDS for his inspiring overview of their content strategy and their objectives. This is someone who certainly doesn’t pull any punches: “We’re not here to create a better user experience, we’re here to change government”. As a content strategist it was fantastic to see Tom’s inclusion as part of this event and I’ll certainly be taking a few tips. If you’ve not read about GDS then you can read more here.

So there you go, just a few highlights from the event. I can’t go without a final thought from radio producer Jonathan Ruffle who told us that the big idea behind his forthcoming radio WW1 documentary Tommies was simply this: “Mankind is a moth to the flame of war”. Wow, wasn’t expecting that at a media event and I think I’ll be mulling that over for the rest of my life.

Thanks to James Cridland and Matt Deegan for putting such a fantastic event together.

See you all next year!