Tag Archives: responsive

Content Strategy Links of the week: September 26th 2014

Ok content strategists, here’s my roundup of the best content strategy links from the last week. Prepare to be amazed.

Ok, well, let’s not over-sell it.

How to make an audio slideshow: My step-by-step advice to students
A great reminder of the power of audio slideshows. We used to see a lot of these doing the rounds about five years ago but they’ve seemed to have dropped off the radar in recent years. Still a compelling story-telling format, especially as we move away from galleries. If you’ve spotted any great recent examples please let me know!

Responsive Website podcast: Virgin America
Karen McGrane and Ethan Marcotte have published their latest responsive design podcast. Always interesting to hear about all those internal challenges that need to be addressed in order to serve the audience a better experience.

Fifth of all UK newspaper readers only use mobile devices to access content
If you’re a newspaper and don’t have a mobile strategy, then I’d be pretty worried about the data discussed here.

Why YouTube isn’t enough for publishers
Interesting predicament for publishers – on the one hand you need YouTube to extend reach, but on the other you’re never going to command those CPMs you could via your own player. Answer? Do both…

Lessons learned from the redesign of major news sites
Great article by Ashley Nguyen. Had to agree with this particular point:

“Midway through the [redesign] process, we sought to avoid referring to the project as a redesign at all,” Bob Cohn wrote in November 2012 when he served as the  digital editor for The Atlantic. “That seemed to trivialize it, suggesting a facelift or a fresh coat of paint. The goal, we realized, was more strategic than aesthetic.”

The 18 Blogs Every UX Pro Should Follow
Some old favourites here including UX Matters and A List APart… 

One secret to the success of Quartz, BuzzFeed and Gawker: They look at news as a service
Matthew Ingram hits the sweet spot:

“Journalists often seem to believe that  their job is to tell the reader what they think is important or relevant, rather than thinking of journalism as a service that they are providing, one in which the reader’s needs or desires are paramount, rather than the journalistic instincts of the author. Approaching news as a service or — even worse — as a product is seen as somehow beneath them.”

Meanwhile, this is a great opportunity to introduce our #fakesomenoise social media campaign Global’s brand new charity Make Some Noise.

Here’s the latest entry from our Capital FM team, please share and get involved!

Until next week…

Best content strategy links of the week: September 12, 2014

Greetings interweb people!

Like some beautiful burning phoenix rising from the flames I present to you my often-cited but never seen, content strategy links of the week. I’ve been a little preoccupied by a new job recently but no more excuses – let’s get this off the ground again. So here it is, in all it’s glory, repeated every Friday.

(I mean the blog series, not the actual same content.  That would be ridic.)

Next Radio 2014 Highlights
Obviously, I’m going to mention the UK radio industry event that was held in London on Monday first. I’ve written about it here but it’s worth flagging that the presenter videos from the event are now being posed on Next Radio website. Thanks to James Cridland and Matt Deegan for organising the event.

The container model and blended content – a new approach to how we present content on the Guardian
Interesting overview by Nick Haley on the content strategy decisions behind the new responsive Guardian website. Nice notion around ‘blended content’ and how they are using this new modular approach to inspire serendipity and increase dwell times. As Nick himself writes: Blended containers were a vehicle which exposed content to people they may not ordinarily encounter but is interesting to them. The containers both support existing patterns of behaviour and may spur on new patterns.”

Interestingly, when I visited the site it took me a while to realise I wasn’t actually on the Beta version. But then again, that might be me just being thick.

Vertical campfires: our user research walls
I loved this overview of the UX process at GDS from Kate Townsey. Check out the use case scenarios. Notice these are not fully-fleshed personas which have the tendency to drift off into fantasy – this is just enough detail to help the team focus on the user needs.  And notice it’s on a wall, not hidden away on someone’s laptop.

How we built the the new wired.co.uk homepage
Again another open, honest account of a responsive site launch – and I don’t just like this because of the cool parallax formatting (although the responsive ads absolutely rock). I particularly like the question posed by Pete Miller: “…what is the purpose of a website’s own content discovery experience when there are extremely popular purpose-built cross-site content discovery platforms – search engines, social media, content curation apps such as Zite or Flipboard”.

I don’t pretend to have the answer to this either, but worth pondering.

Does journalism still require impartiality?
Great article by Kellie Riordan on the importance of editorial curation to help users identify the best bits of info each day. This has to be balanced, of course, with the fact that people are now posting clips faster to social media than can be identified, verified and curated by journalists.

What has changed in the digital era is not so much the need for impartiality but the method to achieve it. New media prefer transparency and plurality to achieve impartiality, old media achieve it with objective methods. Let’s acknowledge that both methods can lead to quality journalism, or for that matter, to poor journalism.

But it’s also important to recognise what hasn’t changed. Audiences now have access to more information and a variety of different perspectives to form their own conclusions. Do audiences need a journalist to de-code the news or contextualise the facts anymore? I think they still do. This is what hasn’t changed. “

Does The Internet Still Need Comments? Yes, But A Different Kind
Interesting article on a the recent trend of bloggers and publishers removing comments from their articles. It also highlights how users are simply using the comments section to share the article on their friend’s Facebook pages and not commenting at all. In which case, should we really be calling these comments at all?

Responsive Web Design Podcast
No weekly content strategy roundup would be complete without mentioning Karen McGrane and Ethan Marcotte’s excellent weekly podcast on responsive design. They’ve interviewed some great companies (Capital One, Fidelity, Marriott and The Boston Globe) about their responsive design decisions and it’s compulsive listening. Highly recommended.

And finally, fans of this post will know that I have an eclectic taste in music. I found this the other day and I’m still trying to make sense of it. Good ol’ Brian…

See you next week!

Best content strategy links of the week, November 28

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This Week: Top tasks with Gerry McGovern, SEO 2014 predictions plus find out what engagement really means to the BBC, ITV and Channel 4…
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