SEO Training

I have been responsible for training editorial teams since 2017 which, if you can remember, was the year publishers pivoted from Facebook to Search.

 

Training sessions can be tailored to your requirements, perhaps you want an hour each week with your new starters, or in-person day events, all clients prefer something different.

 

Here are the details for a course I recently put together:

 

What you will learn:
 

• How news publishers can adapt in a zero-click search landscape

• How the search algorithm works, especially in news

• How to create the perfect article for SEO

• How to weave keyword research into your journalism

• How to optimise for Google Discover & Live Blogs

• Using Google Search Console

• Understanding the impact of AI and how you can adapt
   

How the search algorithm works
 

• Newsworthiness verses searchworthiness - is there a difference?

• Crawling and Indexing - what you should know

• Where news is surfaced in Google

• Signals that Google is looking for from publishers

• Why it’s important to look at the SERPs for content clues

• Understanding user intent
   

The Anatomy of a great SEO Article
 

• How to conduct keyword research to inform your planning

• Using Google Trends & other tools to brainstorm content ideas

• Keyword Gap analysis & Competitive research

• How to create the perfect article for SEO

• Headlines & Thumbnails

• Page Formatting

• The importance of Internal Linking

• Breaking news response and Live Blogs
   

Zero Click Search, Google Discover Optimisation & Analytics
 

• The impact of AI in search results - the zero-click search

• What makes a great Google Discover article?

• How to quickly find insights from Google Search Console

• Best reporting practices for SEO News teams
   

Please let me know what your requirements and email me via me@stevenwilsonbeales.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Other Services:

- SEO Audits

 - AI Search Visibility Optimisation

 - Content Strategy