Frequently Asked Questions
What is an SEO and Content Strategy consultant?
As I have been both a manager of editorial teams and an SEO specialist, I will be able to spot opportunities for audience growth from both the creative and technical aspects. This is often cheaper than going via an agency as you will have one person across your project at all times. I will be able to provide SEO audits. SERP and content competitor analysis with brand recommendations plus provide SEO and editorial training for your teams.
Wait, a minute isn’t SEO dead now that AI search is on the rise?
Contrary to popular belief, the number of searches to Google has increased, and LLM queries have actually extended search behaviour. It’s true that, in some industries, it's become much harder to acquire traffic with the introduction of AI Overviews, Google’s AI Mode and LLMs like ChatGPT, Perplexity and Claude etc - but there are still core principles to follow that will drive users. SEO is not dead - it is adapting with the new AI visibility requirement for clients.
How long will it take for SEO work to show?
This can vary, and I’m trying not to use that dreaded term ‘it depends.’ What I advise clients is to have a clear view of competitors we can benchmark against so we can clearly see the impact of any work actioned. Sometimes, changes in visibility can take weeks, sometimes months depending on the project. For example, fo site migrations, the changes can take many months - but it’s my job as the SEO to work with development and content teams to make things as smooth as possible.
SEO and Content requirements will always vary, so if you would like to discuss, please get in contact via me@stevenwilsonbeales.com
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SEO Services:
- AI Search Visibility Optimisation