All Posts

As a content specialist, I’m a big fan of end-of-year journalism predictions for a number of reasons. Firstly, it's always good to hear from experts you might not have read before; secondly, it’s ALWAYS beneficial to study HOW they describe the current state-of-play (you can learn a lot from metaphors) and thirdly, well it’s just always good to get a temperature check on said state-of-play. Side Note: I did publish my own Journalism predictions in earlier in December which y

A certain amount of irony was detected in the creation of this image Before I start, let’s talk about a critical point. The way LLMs generate answers might differ from Google’s crawling and indexing behaviour, but the fundamentals of optimising for both experiences are pretty much the same. The difference between GEO and SEO, if there really is one, is perhaps your priority list of what you want to tackle first and the tools you might use to measure success - which is, itself

The Gemini image you never knew you needed. This headline might sound like an overreach but believe me folks -  internal linking is one of the most practical — and underused — tools in a newsroom’s publishing toolkit. As I mention in each of my SEO training sessions , it’s a small thing to consider when publishing an article but it dramatically improves how your journalism is discovered and understood by both readers and our AI overlords. For modern newsrooms, internal linkin

My main man Superman kindly assisting in some myth-busting. There’s a growing belief in media and publishing that “AI is breaking search,” that traditional search optimisation no longer matters, or that content is either fully visible to AI or not visible at all. Most of that framing is misleading. What’s actually happening is more nuanced — and far more manageable — than the headlines suggest. This article explains what AI visibility really means , what it doesn’t  mean, and

This article is based on a presentation I delivered for Journalism.co.uk For publishers, “zero-click” has become shorthand for everything that feels broken about search right now. Traffic is down. Visibility is volatile. Google answers questions before readers ever reach your site. AI overviews summarise your reporting without sending you the click. The reaction across publishing has been predictable: panic, experimentation without strategy, and a rush to “do something with A

It won't end well with these two. I'm pleased to announce that I've recently teamed up with Barry Adams to discuss all the latest digital publishing trends - whilst drinking beer. Barry has been a good friend of mine for a number of years and we share the same passion for surfacing good journalism to our algorithmic masters. There's been a lot of confusion about LLMs recently and the role of SEO so we felt compelled to clear things up. Along with publisher predictions for 202

It was a breezy start to the day as I looked across the horizon into the future. Thanks Gemini Each year I wait to get a call from Niemanlab, but I never do. So to ease the disappointment I have forthwith detailed my SEO, media and journalism predictions for 2026. Newsrooms will enlist more creators Even though newsrooms across the world are engaging more with creators, in some sectors it’s still rather piecemeal. Some argue that although creators might be great at promoting

Credit: Mark Hakansson / Marten Publishing There’s lots of complex conversations happening right now about how to help journalists cut through the AI noise and the solutions offered are often complex themselves. But sometimes someone says something quite simple - and it hits you like a sledgehammer. That’s what it felt like listening to Jakob Moll  from Zetland  at this week’s Newsrewired  conference at the Royal College of Nursing, London. Jakob is a very charismatic speake

The following post is based on a presentation on YouTube Optimisation I gave at Ness 2025 . Videos from the conference are now available on-demand. PRESS PLAY Let me hit you with a stat. According to Goldman Sachs there are currently 67 million people out there that identify as creators. By 2030, that number is going to increase to 107. Forget faceless AI video slop misinformation (although that’s coming at well)- with the tsunami of video that’s about to erupt - how do you