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It was a breezy start to the day as I looked across the horizon into the future. Thanks Gemini Each year I wait to get a call from Niemanlab, but I never do. So to ease the disappointment I have forthwith detailed my SEO, media and journalism predictions for 2026. Newsrooms will enlist more creators Even though newsrooms across the world are engaging more with creators, in some sectors it’s still rather piecemeal. Some argue that although creators might be great at promoting

Credit: Mark Hakansson / Marten Publishing There’s lots of complex conversations happening right now about how to help journalists cut through the AI noise and the solutions offered are often complex themselves. But sometimes someone says something quite simple - and it hits you like a sledgehammer. That’s what it felt like listening to Jakob Moll  from Zetland  at this week’s Newsrewired  conference at the Royal College of Nursing, London. Jakob is a very charismatic speake

The following post is based on a presentation on YouTube Optimisation I gave at Ness 2025 . Videos from the conference are now available on-demand. PRESS PLAY Let me hit you with a stat. According to Goldman Sachs there are currently 67 million people out there that identify as creators. By 2030, that number is going to increase to 107. Forget faceless AI video slop misinformation (although that’s coming at well)- with the tsunami of video that’s about to erupt - how do you

You can read my interview here . One thing to clarify is that, at present, hard news itself still gets lots of clicks from search. Yes, SEO is still a legitimate acquisition channel, but it has to be part of an overall product offering/vision for your audience. Spray and pray simply won't cut it.

Following my presentation at Ness Editorial and SEO Summit this year, Journalism.co.uk ran a piece on me and my YouTube Optimisation tips .

I’m thrilled to announce that I’ll be speaking at  hashtag#NESS25 , the News & Editorial SEO Summit dedicated to news publishers! Join us...

I'm honoured again to be featured by those kind folks at Newzdash. Some great observations here from my peers. ...

It's that time of year again and I have been incredibly humbled by being asked to contribute to the WTF is SEO roundup of predictions . ...

Great to speak with Jessie and Shelby on the amazing WTF is SEO Newsletter. This is a great resource for (News) SEOs and really...

Today, I was honoured to join a prestigious panel with the likes of Lily Ray, John Shehata, Barry Schwartz and Anna Sbuttoni to discuss...

Always an honour and privilege to contribute to Newsdash's annual Top Trends & Predictions for News SEO in 2024 by the Top SEO Experts...

I've been included in this year's annual roundup of SEO tips by the good folk at Blue Array. Such a useful resource, I have found books...