Content Strategy
What is a Content Strategist?
A content strategist plans, develops, and manages content initiatives to meet business goals and user needs across digital platforms. They develop strategies for creating and distributing content, set up processes, and work with teams to ensure the content is valuable, consistent, and effective. Their work involves a mix of creative, analytical, and project management skills.
I have led editorial teams for over 20 years, helping to launch new brands or new verticals along the way. Please contact me if you would like help with the following:
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Helping editorial teams align with their audience and establishing the overall editorial vision/mission statement
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Competitive analysis: what are the other brands up to that already engage with your audience that you might not be aware of?
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Helping editorial teams brainstorm new content ideas to help tap into new audience OR increase retention with their current base.
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Conduct a User Needs audit of the content output to work out if the editorial team are focusing too much in one area when they could be innovating in another.
Editorial requirements will always vary, so if you would like to discuss, please get in contact via me@stevenwilsonbeales.com
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Other Services:
- AI Search Visibility Optimisation
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