AI Search Visibility Optimisation - AIO, AEO, GEO!
If the title above sounds like a mouthful, it’s probably because the digital conversation has become a confusing landscape of acronyms and thought leadership battles - so let's get some clarity!
Whether you call it AIO (AI Optimisation), AEO (Answer Engine Optimisation) or GEO (Generative Engine Optimisation), I firmly believe that a strong, classic SEO foundation for your brand will really assist your AI visibility.
However, there are a number of additional steps that you need to take as a brand that are specific enough to how AI chatbots operate that warrant its own process. Brands need to understand how visible they are in AI chatbots AND the quality of that visibility.
I help brands improve their visibility by addressing issues around their:
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Accessibility: How easy is it for the LLM to crawl and parse your website?
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Relevance: Is your content formatted correctly and are you targeting the right topics?
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Credibility: Are you backing your information with verifiable claims? Who is citing you? Where do you NEED to be cited?
There are many useful tools out there to help with AI search visibility but before you invest heavily in an AI visibility tool, make sure we connect so I can advise. From experience, many businesses are not aware of the low-hanging fruit that might be available to them. Also, it's never good to follow a list of AI-generated recommendations without an experienced eye giving them a once-over.
How much resource should I allocate to AI Visibility specifically?
This is a common question I get asked and it will depend on a number of factors including:
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What is the value of a conversion from an AI chatbot?
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Are your competitors already in this space?
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Reputation management: How damaging is the misinformation about your brand in this space?
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How important is it for your business to understand, and accommodate for, this new way users access information?
Please let me know what your requirements and email me via me@stevenwilsonbeales.com
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