This week I attended another of Tom Hewitson ‘s excellent  Content Lab sessions, this time looking at how creative writing exercises can feed into content design. Although Content Strategy/Content Design/ContentMarketing are fairly new disciplines, it’s already fairly easy to follow ‘established’ methods which may not break any exciting new ground. I know that might be controversial so I’ll let that one hang for a while… Anyway, at the session we had the wonderful Jacqui Loft