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  • Steven Wilson-Beales

Covering the Capital FM Summertime Ball 2014

I always get such a buzz covering live events for a couple of reasons: firstly, no matter how much you plan in advance, something always changes at the last minute and you have to adapt accordingly. Of course, this doesn’t mean PANIC, it just means PROBLEM SOLVING AT A RATE OF KNOTS – and that’s half the fun!

Secondly, with the kind of analytics tools we have at our disposal, we get such an insight into what the audience actually want to consume that you can publish with confidence. No more guessing in the dark about what you ‘think’ the audience might like to read – now you can give your audience exactly what they want, when they want it and on whatever device they choose.

Our coverage of this year’s Summertime Ball was extra special, not only because it was our own event, it was also a chance for us digital types to step away from the laptops and mix with the actual audience we’re writing for. It was a real privilege to be able to speak to fans and to hear their stories. Some might call this AUDIENCE RESEARCH, I just call it REALITY CHECK.

Two days after the event and we’re still producing some crackin’ features. Find out more about our Capital Summertime Ball 2014 coverage here.


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