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thinking about design thinking
This year I’ve had the opportunity to participate in a month-long introduction to Design Thinking with work and it’s been a really...

Steven Wilson-Beales
Apr 2, 20213 min read


Watch My Next Radio Presentation on How to Make Amazingly Shareable Video Content
This week I was invited to speak at the annual Next Radio event in London – one of the UK’s biggest broadcast industry events. The...

Steven Wilson-Beales
Sep 20, 20171 min read


Britain Decides with LBC
Wow. What a week. Some very interesting results in the UK Election and now lots to debate as we discuss what’s next for Britain in the weeks ahead. Of course, we’ve been following the election extensively on LBC ever since Theresa May made her call for a vote back in April. Now that it’s over (although, you could argue the fun has only just begun!) I thought I’d highlight some aspects of our digital coverage you may be aware of. LBC presenters Iain Dale and Shelagh Fogarty t

Steven Wilson-Beales
Jun 9, 20172 min read


Content Strategy Recommendations for Charities and other Nonprofits
I was recently asked to deliver a content strategy workshop for a gathering of small charities to help them ‘Create Amazing Content’ with limited resource. Building the workshop required quite a bit of research and was a fantastic opportunity to explore some of the challenges faced by the sector in, not only creating effective websites, but also persuading audiences to take a specific action. I thought I’d highlight some of the articles I’d read to build the workshop – there

Steven Wilson-Beales
May 17, 20172 min read
Talking About LBC, Opinion and Content Experimentation
I’m pleased to say this year we’ve been invited by those wonderful folk at Newsrewired to talk about audio ‘shareability’. I always love attending this event, it’s a great chance to network and gauge what we’re generally thinking about as Journalists across a whole range of topics. In the podcast I talk about why opinion is central to LBC and how we format choice moments to give them their best viral potential. I look forward to seeing everyone in July .

Steven Wilson-Beales
Apr 28, 20171 min read
The Week Ed Sheeran and Stormzy Took Over The World
This week we had two fantastic gentlemen join us for various features across our brands. Here’s a selection of some of the videos we shot.

Steven Wilson-Beales
Mar 3, 20171 min read


You Need To Watch This Fake News
Are you tired of misinformation? Sick of Fake News? Don’t be! We The Unicorns proudly presents the first in a series of new videos looking at the world of YouTube. Tuck in.

Steven Wilson-Beales
Mar 3, 20171 min read


How To Dramatically Improve Your Presentation Skills
This week I was invited to talk at the London Agile Content Meetup group, as part of a team collaboration and stakeholder management session. As part of the deal, I had to attend several presentation workshops beforehand which were hosted by Jonathan Kahn (who I’d throughly recommend ). The whole process took about 3 weeks and I wanted to share what I’d learnt along the way. I chose to participate in this programme because I felt I could make some improvements to my presenta

Steven Wilson-Beales
Jan 26, 20173 min read


Publishing The We The Unicorns Awards on Twitter Periscope
Last Thursday we were proud to broadcast our very first end of year YouTuber awards for We The Unicorns live from Twitter HQ in London. The event was initially launched back in November with a number of categories we felt offered something original by supporting the rising stars and rebels from across the year. All in all, I was blown away by the sheer volume of votes we eventually received (over 48k in total) – and the support from everyone involved (fans and creators alik

Steven Wilson-Beales
Dec 18, 20161 min read


What We Did To Hit One Million Facebook Likes On Classic FM
As the new year is rapidly approaching, I thought I’d fire off a series of short posts covering some of my personal highlights taken from the various brands across the year. I’m starting with Classic FM not only because it’s an amazing brand, but because I’ve just had a ping from its Social Media Editor saying that they’ve just reached one million likes on Facebook. Here is said editor looking extremely chuffed, as he should do because this really is a fantastic achievement.

Steven Wilson-Beales
Dec 18, 20162 min read


Here’s why You Should Download our Capital Mobile Apps
This week the Capital Xtra team received a rather nice tweet about the new functionality across our Capital and My Capital apps. This was the aforementioned tweet from Rob over at Spotify: As radio apps go…the @CapitalXTRA has to be the best out there at the moment…skippable tracks, ability to 👍🏽👎🏽 and listen back! 📻 — Rob Khan (@robkhan) December 8, 2016 You can read more about the functionality here and there’s also this useful explainer demo so you can see how it a

Steven Wilson-Beales
Dec 9, 20161 min read


The Capital Jingle Bell Ball 2016 Content Strategy. Includes Kittens.
Every year we host Capital’s Jingle Bell Ball at London’s O2 – a fantastic weekend of music where fans can celebrate the best artists and tracks of the year in an amazing venue. Covering an event like this is a true privilege as it’s a great chance to meet fans, find out what they’re listening to and learn about what’s important to them. What’s also important is that we took the decision years ago to make the Jingle Bell Ball a true digital experience. That means, that wherev

Steven Wilson-Beales
Dec 3, 20162 min read
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