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Use Creative Writing Techniques To Shape Your Content Design
This week I attended another of Tom Hewitson ‘s excellent Content Lab sessions, this time looking at how creative writing exercises can feed into content design. Although Content Strategy/Content Design/ContentMarketing are fairly new disciplines, it’s already fairly easy to follow ‘established’ methods which may not break any exciting new ground. I know that might be controversial so I’ll let that one hang for a while… Anyway, at the session we had the wonderful Jacqui Loft

Steven Wilson-Beales
Apr 29, 20162 min read


Getting Engaged: Content, context, community and sex toys?
If you’ve ever wondered what a ‘Rock Box’ or ‘Squealer’ was, well, tonight was your night at the latest UXPA UK event hosted by Lisa Moore at City University campus. We heard from there great speakers on the topic of ‘Content, Context and Community’, presented to the mostly UX crowd but with a healthy contingent of content strategists now appearing in the ranks. Kudos to Lisa for getting more of us involved at these events. First up, Yelp London Director Alex Shebar on ‘Pu

Steven Wilson-Beales
Feb 21, 20144 min read


Colleen Jones on “Essentials for Evaluating your Client’s Content”
Gather Content organized a great webinar today with Clout author Colleen Jones . Here are my notes from the session: This webinar took from her forthcoming book ‘Does your Client’s Content Work’ due for release in 2014 It’s all about how to evaluate if your content is meeting your goals, having the right impact and affecting operational efficiency. Doing all this in a systematic way. The book will be featuring a new tool called ‘Content Works’ which will help content strate

Steven Wilson-Beales
Nov 7, 20134 min read


My content strategy interview with Gather Content
Last week I drunk more coffee than I ever need to know, completing a particularly tricky content audit. Fear not, because Gather Content...

Steven Wilson-Beales
Nov 4, 20131 min read


My 23 awesome running tips for beginners
The North Downs – my training ground. Although this blog is all about content strategy, I thought I’d share with you another of my...

Steven Wilson-Beales
Sep 23, 20136 min read


User Centred Design and Agile: notes from UXPA UK event
The UXPA UK panel . Last night, I attended another fantastic UXPA UK event hosted at Sapient House, London, to discuss agile in the...

Steven Wilson-Beales
Sep 20, 20133 min read
Alan Wilder A Selected Interview
This month electronic pioneer, producer and ex-member of Depeche Mode, Alan Wilder releases his ‘Selected’ compilation – a summary of his best work as Recoil solo artist. I spoke to him when he was taking a brief break from his current European tour to find out more about the release, making music and if he has plans to work with ‘The Mode’ again. Hi Alan, you’re back with an album and tour. I have to ask: why now? Well, Mute Records approached me with an idea for a compilat

Steven Wilson-Beales
Apr 10, 20105 min read
Please be aware that I write more regularly over on my Publishing Strategies Substack.
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