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I've now launched a brand new newsletter on substack. I've called it 'Publishing Strategies' because I want to cover both digital audience growth and journalism in one place. Plus, it also gives me the chance to vent, which might not be appropriate for my consultancy website!

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From reach to relationships: how publishers are rethinking audience growth

At the Future of Media Technology conference, D2C emerged as the big theme: building recognised users, stronger habits and direct audience relationships.

Which publisher pages does AI cite when judging a news brand?

AI does not appear to judge a publisher from one definitive page. It assembles different evidence depending on the question. Evidence from 4,003 AI answers and 20,016 citations

The Three Laws of Audience Growth

Zero-click is forcing publishers to confront a bigger question than search traffic: why should audiences choose them at all? Here are three simple principles.

Competitor research starts with your own product

Effective competitor research reveals whether your positioning is clear, your audience experience works, and your content communicates its value to readers clearly.

Publishing Strategies article image: “Stop renting your audience from other platforms”: What publishers can learn from Good Housekeeping, The Guardian and The Times

“Stop renting your audience from other platforms”: What publishers can learn from Good Housekeeping, The Guardian and The Times

At Media Voices’ first publishing summit, publishers were urged to build deeper reader relationships, focus on fewer things, and make trust count.