AI Visibility Consultant for Publishers (GEO & AI Search)

UK AI visibility consultant for publishers and newsrooms. Improve how ChatGPT, Gemini, Perplexity and Google AI Overviews find, cite and describe your content.

I’m a UK-based AI visibility consultant for publishers and newsrooms. I help teams understand and improve how AI assistants and AI search find, cite and describe their content.

It’s fair to say that the digital conversation around AI search has become a confusing landscape of acronyms and thought leadership battles.

Whether you call it AIO, AEO or GEO, the practical question is simpler: can AI systems find your brand, understand what you do, trust the evidence around you and describe you accurately?

A strong SEO foundation still matters

I firmly believe that a strong, classic SEO foundation will assist your AI visibility.

Your site still needs to be crawlable, technically sound, well structured and clear about the topics, services and entities you want to be associated with. Without that foundation, AI visibility work can quickly become disconnected from the basics that already help search engines and users understand your content.

But there are also additional steps that are specific enough to how AI chatbots and answer engines operate to warrant their own process.

What AI visibility work should examine

Brands need to understand not just whether they appear in AI chatbots, but the quality of that visibility.

I help brands improve their visibility by addressing issues around three areas.

Accessibility

How easy is it for a large language model or search system to crawl, parse and understand your website?

This includes crawl paths, page structure, internal linking, schema, indexation signals, canonicalisation and whether your important content is available in clean, accessible HTML.

Relevance

Is your content formatted clearly, and are you targeting the right topics?

This includes whether your pages answer the questions users and AI systems are likely to ask, whether your entities are clear, and whether your content is structured in a way that can be retrieved, summarised and cited.

Credibility

Are you backing your information with verifiable claims?

This includes author signals, brand signals, third-party citations, expert evidence, source clarity and understanding who currently cites you — and where you may need to be cited in future.

Before you invest in AI visibility tools

There are many useful tools on the market to help with AI search visibility, but before you invest heavily in one, it is worth getting an experienced view of what you actually need.

From experience, many businesses are not aware of the low-hanging fruit already available to them. It is also rarely a good idea to follow a list of AI-generated recommendations without an experienced eye giving them a proper review.

How much resource should you allocate to AI visibility?

The answer depends on the commercial and reputational importance of AI visibility to your organisation.

Useful questions include:

What is the value of a conversion from an AI chatbot?
Are your competitors already visible in this space?
How damaging is misinformation about your brand in AI-generated answers?
How important is it for your business to understand and adapt to this new way users access information?

The practical aim is to make your brand easy to find, easy to understand and hard to misrepresent. That means clear service pages, strong author and organisation signals, structured headings, internal links, citations, primary-source evidence and up-to-date explanations of the topics you want to own.

FAQs

What is AI search visibility optimisation?

AI search visibility optimisation is the process of improving how visible, understandable and accurately represented your brand or content is in AI chatbots, answer engines and generative search results.

It builds on a strong SEO foundation while also looking at crawlability, entity signals, citations, content structure and the quality of how AI systems describe you.

Is AI visibility different from traditional SEO?

Yes, but it should not be treated as a reset button.

A strong classic SEO foundation still matters, but AI visibility also requires specific checks around whether language models can crawl, parse, understand and attribute your content, and whether your brand is being represented accurately in generated answers.

Do I need an AI visibility tool before starting?

Not necessarily.

AI visibility tools can be useful, but many brands have low-hanging improvements available before they invest heavily in software. It is better to start with an experienced review of accessibility, relevance, credibility, citations and competitor visibility before following a generic list of AI-generated recommendations.