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Technical SEO Audits

Technical SEO audits for publishers that prioritise crawl efficiency, indexation, search visibility and AI accessibility.

Conducting a technical SEO audit is one of the clearest ways to understand how well your website is optimised for both search visibility and AI visibility.

For publishers, this means looking beyond generic site health scores and understanding whether your content can be found, crawled, indexed, understood and acted on by the systems that shape audience growth.

Why not just use a tool for site audits?

There are plenty of site audit tools on the market, but used out of the box they can be confusing, noisy and difficult to prioritise. Simply exporting a list of issues and sending it to editorial, product or development teams as an urgent fix list is one of the quickest ways to burn credibility.

My audits are designed to avoid that.

What I will deliver

You get a prioritised list of fixes based on years of experience of what actually works, written in a format that teams can understand and scope into production tickets.

I can also talk through the recommendations with your content, product and development teams so you can understand the likely impact, effort and resource requirements behind each fix.

Search and AI visibility checks

A technical SEO audit should also answer a simple AI-search question: can machines reliably crawl, parse, understand and attribute your content?

My audits prioritise crawl paths, structured layouts, internal linking, canonicalisation, indexation controls, schema and page performance so your journalism is visible in search engines and usable by AI answer systems.

FAQs

What is included in a technical SEO audit?

A technical SEO audit looks at the technical and editorial systems that affect how search engines and AI systems discover, crawl, index and understand your content. This can include:

How is a publisher SEO audit different from a standard SEO audit?

Publisher SEO has to account for:

The recommendations need to work for editorial, product and development teams, not just appear as a generic list of technical issues.

Will the audit include AI search visibility?

Yes. The audit can review whether your content is structured clearly enough for AI systems to crawl, parse, understand and attribute. This includes:

Discuss an audit

To discuss a technical SEO audit, email me at info@stevenwilsonbeales.com.

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SEO, AI visibility and content strategy services

Technical SEO Audits SEO Training & Advisory Sessions AI Search Visibility Optimisation Content Strategy
Jo-Anne Rowney Jo-Anne Rowney Director of Editorial, LADbible Group

“Steven was great to work with as we tackled our tech audit across all our brands to optimise for the future. We appreciated ability to communicate complex ideas to the tech and editorial teams and liaise to get them actioned quickly.”

Colin Morrison CBE Colin Morrison CBE Founder, Flashes & Flames

“As the tech lead of Flashes & Flames, Steven has really helped optimise my weekly newsletter and website. I hugely value his data-driven insights and his help in improving the experience of my worldwide subscribers through the introduction of new technologies and smart thinking. He's great!”

Marcela Kunova Marcela Kunova Managing Director, Journalism UK

“What I've always appreciated about Steve is his rare ability to make the complexities of search optimisation not only understandable but genuinely useful and interesting for journalists navigating the digital landscape. His insights have helped countless news organisations connect with wider audiences while maintaining their editorial integrity.”

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