Tag Archives: celebrity

7 content strategy recommendations for the new Elle UK online store

When I recently reviewed the Glamour UK website I mentioned I’d be looking at other women’s magazine sites – so here goes. This week I’ve had a chance to look at Elle UK who have just launched a brand new online store which looks great but could do with a few tweaks here and there.

In short, although the team have taken steps to integrate the online store into the main site, the two experiences are quite different. Any steps to blend these experiences will result in an increase in conversions. Consumers (and editors!) just love consistency.
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13 content strategy recommendations for the glamourmagazine.co.uk website

I’m probably going to regret this post but I’ve seen a number of women’s magazine websites launched recently with some pretty fundamental errors worth commenting on. When I originally wrote this post I didn’t intend to single out Glamour, but as I uncovered more and more ‘challenges’ the post took on a life of its own. In no way is this a criticism of the editorial on this website, but I think the issues below do highlight a fundamental disconnect between design and content.
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